Loan App

UX/UI Design
PLATFORM
iOS and Android App
PROJECT TYPE
UX/UI Design
PROJECT YEAR
2021
MY RESPONSIBILITY
UX Research, UI Design and Protoyping

The Product

Yemego is a loan app that uses machine learning to predict borrower's behaviour and instantly evaluate loan applications. They aim at offering financial services to help you get closer to your personal and business goals. The consumer downloads Yemego app. After installation, during the loan application process, she answers a few questions and gives us access to her phone data.

The machine learning algorithm combines all these data and assesses the probability the borrower will payback. If the credit scoring is good enough, the amount requested is disbursed within minutes into the borrower's bank account.


Problem

YEMEGO is a loan app that specializes in giving out loans to eligible individuals. In recent months there has been a noticeable increase in Non-performing Loans and a considerable increase in the default rate

Goal

We aim is to implement a stage where their customers can extend their loan due date by paying a specific amount as extension fee. The assumption is that extending the loan due date will reduce overdue loans and absolute loan defaults over time.
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